Third Floor Network Presents…
JUSTRIGHT MIX PROJECT
A Series of Fundraisers to Build Homes for the Less Fortunate in the Philippines
Los Angeles, Ca - The objective of the JustRight Project is to raise awareness to the youth about the current poverty in the Philippines and to raise money to build homes for families with the harshest living conditions. All profits will be donated to the ANCOP Foundation (USA) Inc. to build homes in the Aytona Village in Sorsogon Province, Philippines. It only takes $2,300 to build a long-standing home in the village that is passed on from generation to generation. The Aytona Village consists of land donated by the Aytona family (personal friends of DJ Jay-P’s family) with a plan to build a village and a farm for the future livelihood of the villagers. The beneficiaries of the homes are families described to be the poorest of the poor, most with five or more family members and only one working provider. The village is built by volunteers consisting of engineers and construction workers who will work in hand with the locals strengthening the closeness of the community expressed as “bayanihan” in the native language. So far the Aytona family received pledges to build over 20 homes, a park, a multipurpose room, and a pre-school through their own fundraisers. Third Floor Network along with DJ Jay-P is aiding in raising money for more houses by launching the JustRight Project.
In the digital savvy age, the JustRight Project will use a pure peer-to-peer marketing strategy to raise awareness targeting the youth by the youth. The ’JustRight‘ slogan will be used across social networks to encourage others to do something positive for others and share what is “JustRight” personally to them. Third Floor Network plans to fuel the campaign with a series of “word of mouth” events consisting of concerts, art shows, auctions, charity runs, nightclubs, and more as fundraisers while encouraging any individual who wants to be a part of the campaign to do the same. JustRight supporters worldwide are encouraged to document their own fundraisers whether small or large in photos and videos to be shared across social networks like Myspace, Facebook, and Twitter to encourage their peers to do the same creating a domino effect.
The JustRight Project launches in January 2011 on www.itsjustright.org leading to the release of the JustRight Mix CD by DJ Jay-P in early February 2011. It will be available for download on the website at no cost as well as hard copy with donations. The project will continue thereafter with a series of fundraising events until the end of March when the construction of the village will begin. The homes are to be handed to the beneficiaries in December of 2011.